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The Power of Light

While walking the Fabtech show at McCormick Place recently I was reminded just how important lighting is for a trade show exhibit. Strategic uses of lighting around the show floor really made a difference in how visible exhibitors were. Two in particular stood out to me.

Use of Light at Trade Shows 001

Use of Light at Trade Shows 002

As you can see, both designs use different kinds of lighting to attract visitors. There are so many ways to harness the power of lighting; large scale light boxes and 1,000 watt hanging flood lights like these are only the tip of the iceberg.

When you think about it, color and lighting are probably two of the most cost-efficient show site services that directly contribute to attracting new prospects. It should be on your list of design considerations for any new or updated exhibit.

If you would like to discuss your current lighting setup or vision for the future, feel free to contact me.

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