Tag Archives: trade show exhibits

Time Flies When You’re Preparing for IMTS

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We’re at that time of year when IMTS seems so close because much of your planning is coming together. Some of you have already signed exhibit contracts, some are contemplating designs and some of you are just starting this stage.

At this point in time, all of you should be having meaningful discussions with designers and builders. This is when time starts to fly by. Before you know it we’ll all be together on McCormick Place’s show floor.

No matter what stage in the design process you’re currently in, I am more than happy to discuss exhibiting at IMTS with you. You’ll be able to find me at the exhibitor workshop in Chicago on January 21st if you would like to meet in person there. As always, you can reach out to me any time.

If you haven’t decided on attending any of the IMTS workshops around the US, I highly recommend it. They’re a free planning tool with great speakers.

The Best Advice I Can Give to IMTS Exhibitors

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Visitors to trade shows like IMTS only have a few days to take in everything exhibitors have to offer. The average attendee only spends just over 9 hours actually visiting exhibits, giving you a very small window to grab their attention and keep it. Crowds, schedules, marketing clutter and mobile devices all take away from this vital time. If nothing else, my experience has taught me one thing: do not add to the chaos by overcrowding your exhibit with too many products or miscellaneous clutter.

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BIO and BMA

I attended the 2013 edition of BIO International Convention at McCormick Place this past week. There were many impressive exhibits and products, but one stood out to me in particular.

DSM’s booth was a colorful addition to the hall with an exhibit structure made of recyclable cardboard. It was green, it was eye-catching, it was simple and it was branded. I couldn’t help but snap a few pictures.

 

DMS at Bio 2103 Chicago

DMS at Bio 2103 Chicago side

Also worth noting is the global BMA conference Blaze. If you have a chance to go, I highly recommend it.

James McElherne is the VP of Sales EDE Corporation, a Chicago exhibit company that designs and builds rental and custom trade show exhibits. Add me on and comment below.

Award Winning Green Exhibit

In 2008, I had the privilege to work with Armstrong Ceiling Systems to create an exhibit for USGBC’s Greenbuild that showcased their innovative green products. I helped create a greenhouse-inspired exhibit that was recognized by the Business Marketing Association for its excellence in green construction.

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Armstrong USGBC Award Photo

James McElherne is the VP of Sales EDE Corporation, a Chicago exhibit company that designs and builds rental and custom trade show exhibits. Add me on and comment below.