Muzak tagged posts

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Learning Retention Rates at Trade Shows

Many trade show exhibitors focus on visually standing out from the crowd. I cannot argue that the initial appeal of a booth is a pivotal factor in exhibit design. However, qualified leads do not only have to be drawn to a booth, but they need to remember qualities of the products after an exhausting trip. Exhibitors often rely on beliefs that the products will speak for themselves, but that should not be left up to chance among all the distractions and competition.

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