We’re at that time of year when IMTS seems so close because much of your planning is coming together. Some of you have already signed exhibit contracts, some are contemplating designs and some of you are just starting this stage.
At this point in time, all of you should be having meaningful discussions with designers and builders. This is when time starts to fly by. Before you know it we’ll all be together on McCormick Place’s show floor.
No matter what stage in the design process you’re currently in, I am more than happy to discuss exhibiting at IMTS with you. You’ll be able to find me at the exhibitor workshop in Chicago on January 21st if you would like to meet in person there. As always, you can reach out to me any time.
If you haven’t decided on attending any of the IMTS workshops around the US, I highly recommend it. They’re a free planning tool with great speakers.
Purposefully grabbing someone’s attention is harder than it seems sometimes. One thing is for sure: you can’t overthink it.
Continue reading BOOM! Exhibit Attention Getters
I attended the 2013 edition of BIO International Convention at McCormick Place this past week. There were many impressive exhibits and products, but one stood out to me in particular.
DSM’s booth was a colorful addition to the hall with an exhibit structure made of recyclable cardboard. It was green, it was eye-catching, it was simple and it was branded. I couldn’t help but snap a few pictures.
Also worth noting is the global BMA conference Blaze. If you have a chance to go, I highly recommend it.
James McElherne is the VP of Sales EDE Corporation, a Chicago exhibit company that designs and builds rental and custom trade show exhibits. Add me on Google+ and comment below.
Many trade show exhibitors focus on visually standing out from the crowd. I cannot argue that the initial appeal of a booth is a pivotal factor in exhibit design. However, qualified leads do not only have to be drawn to a booth, but they need to remember qualities of the products after an exhausting trip. Exhibitors often rely on beliefs that the products will speak for themselves, but that should not be left up to chance among all the distractions and competition.
Continue reading Learning Retention Rates at Trade Shows