EDE Wins a B2 Award of Excellence for Toyoda’s Trade Show Exhibit

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I am pleased to announce that EDE’s exhibit for Toyoda has been recognized with an Award of Excellence by the Business Marketing Association in its Trade Show Exhibit Over 2,500 Sq. Ft category. As EDE’s representative for this project, I will be on hand at the ceremony on May 30th to accept the honor.

We knew the trade show exhibit would be noteworthy from the start. The strategy focused around deviating from the industry norm which took IMTS 2012 visitors by surprise. Instead of facing the large products outwards towards the main floor, we opted to face the machines inward and channeled attendees in through an internal corridor. This allowed the products, branding and booth staff to surround the visitors. Large signage, a second level with a hospitality room, meeting spaces and conference rooms, interactive product information displays and internal lighting all contributed to the success of the exhibit. Overall, Toyoda saw a 215% increase in booth traffic and a 170% increase in sales compared to the 2010 IMTS show.

To see pictures, please visit this portfolio page.

I look forward to networking with influential trade show and face to face communication professionals at the BLAZE Conference. Hope to see you there!

BIO and BMA

I attended the 2013 edition of BIO International Convention at McCormick Place this past week. There were many impressive exhibits and products, but one stood out to me in particular.

DSM’s booth was a colorful addition to the hall with an exhibit structure made of recyclable cardboard. It was green, it was eye-catching, it was simple and it was branded. I couldn’t help but snap a few pictures.

 

DMS at Bio 2103 Chicago

DMS at Bio 2103 Chicago side

Also worth noting is the global BMA conference Blaze. If you have a chance to go, I highly recommend it.

James McElherne is the VP of Sales EDE Corporation, a Chicago exhibit company that designs and builds rental and custom trade show exhibits. Add me on and comment below.

Learning Retention Rates at Trade Shows

Many trade show exhibitors focus on visually standing out from the crowd. I cannot argue that the initial appeal of a booth is a pivotal factor in exhibit design. However, qualified leads do not only have to be drawn to a booth, but they need to remember qualities of the products after an exhausting trip. Exhibitors often rely on beliefs that the products will speak for themselves, but that should not be left up to chance among all the distractions and competition.

Continue reading Learning Retention Rates at Trade Shows

Award Winning Green Exhibit

In 2008, I had the privilege to work with Armstrong Ceiling Systems to create an exhibit for USGBC’s Greenbuild that showcased their innovative green products. I helped create a greenhouse-inspired exhibit that was recognized by the Business Marketing Association for its excellence in green construction.

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Armstrong USGBC Award Photo

James McElherne is the VP of Sales EDE Corporation, a Chicago exhibit company that designs and builds rental and custom trade show exhibits. Add me on and comment below.