I am pleased to announce that EDE’s exhibit for Toyoda has been recognized with an Award of Excellence by the Business Marketing Association in its Trade Show Exhibit Over 2,500 Sq. Ft category. As EDE’s representative for this project, I will be on hand at the ceremony on May 30th to accept the honor.
We knew the trade show exhibit would be noteworthy from the start. The strategy focused around deviating from the industry norm which took IMTS 2012 visitors by surprise. Instead of facing the large products outwards towards the main floor, we opted to face the machines inward and channeled attendees in through an internal corridor. This allowed the products, branding and booth staff to surround the visitors. Large signage, a second level with a hospitality room, meeting spaces and conference rooms, interactive product information displays and internal lighting all contributed to the success of the exhibit. Overall, Toyoda saw a 215% increase in booth traffic and a 170% increase in sales compared to the 2010 IMTS show.
To see pictures, please visit this portfolio page.
I look forward to networking with influential trade show and face to face communication professionals at the BLAZE Conference. Hope to see you there!