Exhibits Without Borders: The Psychology Behind Carpet Color

Your trade show exhibit is like a new car showroom. Customers in the aisles sometimes don’t want to come into your booth space for fear of being attacked by your sales persons. These potential customers will stop outside your booth space and leer at your product from aisles—where they feel safe and untouchable.

Carpet floorplan-01

There is an easier way for your potential customers to feel more comfortable to venture into your booth space: by matching the carpet color with the aisle carpet color. By doing this, you will achieve the following results:

  1. Your potential customers will venture into the booth space more comfortable! There is no color distinction and therefore people may naturally migrate to your products, services, and to your sales persons.
  2. Your exhibit will LOOK LARGER! A 20×20 paid floor space will appear to be 30×30 in size.

Note: RENT your carpet. Every show has a different aisle color, so buying multiple carpet colors would get costly. Renting would be a better cost/benefit for future business.