I attended the 2013 edition of BIO International Convention at McCormick Place this past week. There were many impressive exhibits and products, but one stood out to me in particular.
DSM’s booth was a colorful addition to the hall with an exhibit structure made of recyclable cardboard. It was green, it was eye-catching, it was simple and it was branded. I couldn’t help but snap a few pictures.
Also worth noting is the global BMA conference Blaze. If you have a chance to go, I highly recommend it.