This is my 17th IMTS show over 34 years of assisting my machine tool clients with their
exhibits, show site and labor services at McCormick Place. The show was a great success
and continues to break show records for this Bi-Annual show. American Manufacturing
Technology Association sponsors the IMTS show recorded these post show figures: Continue reading “IMTS 2016 Wrap-up”
Crain’s editors narrowed the many entries for Chicago’s Coolest Offices down to 14 total offices, and we are pleased to announce that our Hub Group project is included in the list! Check them all out here: Crain’s Chicago’s Coolest Offices of 2014
I recently worked on creating the entry wall and listening loft at Phonak. The Phonak Audiology Research Center (PARC) is a new state-of-the-art facility where research is done for hearing in real-world settings. In this video tour of the PARC, the Phonak team explains how the PARC will advance the science of hearing aid technology and fitting. See it here: Phonak Unveils its US Audiology Research Center
We’re at that time of year when IMTS seems so close because much of your planning is coming together. Some of you have already signed exhibit contracts, some are contemplating designs and some of you are just starting this stage.
At this point in time, all of you should be having meaningful discussions with designers and builders. This is when time starts to fly by. Before you know it we’ll all be together on McCormick Place’s show floor.
No matter what stage in the design process you’re currently in, I am more than happy to discuss exhibiting at IMTS with you. You’ll be able to find me at the exhibitor workshop in Chicago on January 21st if you would like to meet in person there. As always, you can reach out to me any time.
If you haven’t decided on attending any of the IMTS workshops around the US, I highly recommend it. They’re a free planning tool with great speakers.
While walking the Fabtech show at McCormick Place recently I was reminded just how important lighting is for a trade show exhibit. Strategic uses of lighting around the show floor really made a difference in how visible exhibitors were. Two in particular stood out to me.
Continue reading “The Power of Light”
Visitors to trade shows like IMTS only have a few days to take in everything exhibitors have to offer. The average attendee only spends just over 9 hours actually visiting exhibits, giving you a very small window to grab their attention and keep it. Crowds, schedules, marketing clutter and mobile devices all take away from this vital time. If nothing else, my experience has taught me one thing: do not add to the chaos by overcrowding your exhibit with too many products or miscellaneous clutter.
Continue reading “The Best Advice I Can Give to IMTS Exhibitors”
Purposefully grabbing someone’s attention is harder than it seems sometimes. One thing is for sure: you can’t overthink it.
Continue reading “BOOM! Exhibit Attention Getters”
Imagine an exhibit that helps your products become the talk of the show. The design you’re imagining should incorporate signs that clearly identify your company from all angles on the show floor, display your products in a way that excite and challenge attendees and accurately reflect your marketing and sales objectives.
With cluttered show floors and packed schedules, it’s understandable why trade show attendees might have a hard time remembering what they saw, much less who they talked to. There’s no reason yours shouldn’t be remembered, though.
Continue reading “There’s No Reason Expo Attendees Shouldn’t Remember You”
When selecting booth spaces for your trade show program, an exhibitor must weigh the importance of the show vs. exhibiting costs. By increasing the size, location or configuration of your selection an exhibitor can maximize the benefits of attending important shows. The costs of upgrading are justified when you look at the increased exposure and impact a change in scenery could give your exhibit.
As an example, increasing the square footage from a typical 10’ x 20’ linear space to 20’ x 20’ island booth space can at least double or even quadruple your exposure to trade show audiences. Finding the most effective location, size and configuration for your exhibit only adds to the success brought by design, promotion, staff and other integral efforts. These are the kinds of options I regularly discuss with my exhibit clients.
The analysis below is easy to read and explains the ingredients to maximize your audience exposure and hopefully increase the quantity of qualified leads.
To further discuss ways to maximize your trade show benefits, please contact me.